Once upon a time, Loïc, the creator of Mirage du Coeur , was a man like any other... well, almost. Between two coffees and three discussions at work, he found himself faced with a major problem: impossible to find a piece of jewelry that he really liked. In short, nothing that corresponded to the modern man, classy but not too much, with character but without breaking the bank.

That's when the idea came to him, between yet another fruitless search on the internet and an illumination (probably caused by the reflection of his watch in the sun): why not create his own jewelry brand? A brand for men who, like him, are tired of walking around with accessories that look like nothing. Thus was born Mirage du Cœur .

The idea was simple: timeless jewelry that gives character, with designs that pop but remain accessible. No question of selling a ring that costs as much as a used car, but rather quality pieces at reasonable prices, so that everyone can assert their style without having to mortgage their house.

And that's how, from the frustration of a man who couldn't find a shoe... sorry, a bracelet on his wrist, a brand was born, Mirage du Cœur, which gives men back the taste for well-made jewelry.